Online promo is great because you can link directly to your fundraising page and people can be donating their hard-earned in a single click.
It's not worth joining social media solely in order to promote your fundraising, but if you do have any active accounts, you'd do well to use them!
Try and use images and photos with your social media updates: they grab the attention far better than a wall of text. You can download some of our stock images to use further down this page.
Remember to tell people why you're raising money, not just that you want them to give. Think about what makes you open your wallet for a good cause.
Copy and paste this sample tweet!
"Only [X] weeks until I destroy my legs on [INSERT YOUR EVENT] Help me raise [£££] for @the_bikeproject and get [X] more refugees cycling in #London #refugeeswelcome [INSERT YOUR JUSTGIVING LINK]"
Shamelessly ask your close friends and family to like, retweet and share your social media posts so that your fundraising message can burst out beyond the filter bubble.
Use relevant hashtags
like #refugeeswelcome to connect with people who might be interested in supporting refugees. If you're hosting an event, use the hashtag of your local area - #croydon or whatever.
Create an event on Facebook and invite friends and followers.
strong>Keep your supporters updated with stories of how hard you're working to get refugees cycling. If you're entering a bike race for us, share the gruesome photos of sweaty training rides.
Remember to thank everybody who donates!
And, of course, follow The Bike Project and mention us in your posts so that we can help you spread the word. You can find us on Facebook, Twitter and Instagram.